Mawazo – Celebrating African Brands in Entertainment and Fashion
Branding has always been an essential part in African music. Additionally, social media is providing a venue of convergence for different purposes, but music lovers have re-imagined it as a point of access to their favourite stars and co-fans while music creators view it as a product to increase the reach of their songs, essentially creating a market situation. AFROBEATS, the story of Africans cultured influence is a revolutionary sound that has transformed pop music by storm, drawing in famous western international artists towards the African way of doing things. International African Brands such as Burna boy, Wizkid, Diamond Platnumz, Oliver Mutukudzi, Davido, Mr Eazi, Sho Madjozi, Gemma Griffiths, Ammara Brown, Mellow Creme, Brain Soko, Sarz, and a whole lot more have really had all eyes turned to Africa, setting new trends and breaking borders all over social media with African music now being played in Western movies, African dancers like John Cole creating challenges on Tik Tok, flooding Instagram with makeup challenges playing African songs. Artists are being fundamentally reexamined with the world becoming interconnected and influences transmuting at a faster pace than any time in our modern history. How about that for influence from African Brands.
With the quadruple impact of buying black-owned brands that are made in Africa there has been tremendous growth in the fashion industry that preserved traditional skills of the continent. The fashion industry has evolved more open to sustainability and ethical fashion. In Zimbabwe you will come across Maison du Style by Lorraine Mugariri. While we are at it, get to know some of the great names on the market:
A 100% “MADE IN AFRICA” label designed and produced in Dakar Senegal. TONGORO is an INTERNATIONAL brand dressing celebrities with the likes of Beyonce, Naomi Campbell, Alicia Keys, Iman and Burna Boy. It has been listed amongst 50 most innovative companies for 2020.
Tongoro Senegal https://www.tongoro.com/
Debonair Afrik distinguishes themselves with their unique neo-Africanism strategy to the evolving fashion industry in Africa.
They are highly acknowledged by a wide range of sub-Saharan countries and have worked with various celebrities.
An African designed, African made and African inspired, handcrafting handbags Brand from Ghana.
Enzi shoes, an Ethiopian footwear brand devoted to making merchandises of the highest quality and pursues to show excellence in creation, design and materials.
It will definitely take more than just one blog to celebrate African brands or atleast give you an eye opening on most of them. Good for you though because we will always share the most here on our website so do not stop being a regular visitor. We are of course, proudly African.