Creating a great logo: AudioMax Clinic
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Creating a great logo: AudioMax Clinic

Creating a great logo is very important in the digital world today. It cannot be separated from brand building. In fact, a logo itself is a big part of your brand that tells your story, claims ownership and can determine how far your visibility can go. Many global brands have kept the same logo for decades or centuries and this alone can tell you how important your image is. If you are interested in the detail on why you need a good logo, you are on the right page.


The AudioMax logo is one of the first logos we did as Mawazo in 2007. AudioMax is an Ear, Nose and Throat clinic and it is the brainchild of Dr Clemence Chidziva. The clinic provides hearing aids as well as specialist medical Ear, Nose and Throat services. Over the years, they have grown to be one of the front runners in ENT health in Zimbabwe and the region. When Dr Chidziva came to us with this brief of his brand identity, he had in his hand a sculpture of a spiral that looked like the cochlea inside the ear. He explained to us that he wanted a clear but abstract representation of his vision and that he would like the best hearing experience for all, hence the name AudioMax with a capital M.

After lots of sketches and doodling we came up with the cochlea with waves reaching to the right of the name and a payoff line to die for. ‘Right hear’ a play on the words right here but with emphasis on hearing.

Color scheme:

The color blue is typically associated with credibility, trust, knowledge, power, professionalism, cleanliness, calm and focus. Because all of these qualities are valued in the medical community, blue was the ideal choice for the cochlea.


Green is a color that helps alleviate anxiety, depression, and nervousness. Green also brings with it a sense of hope, health, adventure, and renewal, as well as self-control, compassion, and harmony. The green color is often used to indicate safety in the advertising of drugs and medical products. Final logo:

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